AOL has acquired Tacoda, an online behavioral targeting network. Tacoda will operate as a wholly owned subsidiary of AOL.
Financial terms of the deal were not disclosed but the New York Post is putting the figures between $200 million and $300 million according to its sources.
Tacoda was founded in 2001 and uses technology that allows advertisers to display ads based on users online behavior. With the acquisition, AOL says it will be able to extend its targeting capabilities to advertisers and extend the reach of its third party display network
According to eMarketer, the behavioral targeting market is on track to increase to $3.8 billion by 2011, from $350 million in 2006. There have been a number of companies buying online ad networks the largest being Microsoft's purchase of
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