AOL's advertising division, Platform-A, developed the video ticker ads as an alternative to conventional pre-roll spots for online video.
Advertisers and networks want to balance the placement of their video marketing with the likelihood such placement won't backfire by annoying the targeted audience. They have experimented with dropping ads before the video, after the video, and even in the middle like a typical TV commercial.
AOL will venture where Google has traveled with its ads on YouTube. Through work with Gannett's PointRoll and its TickerBoy technology, AOL built a video ticker that runs within a streaming video without obstructing it.
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