How many lost customers would it take before you seriously reconsidered your business strategy and services? 1000? A million? For AOL, it looks like the magic number of bird-flipping subscribers, worn thin by shoddy customer service and slow connections, was around eight million.
MENSA on the phone? No. No it's not. Now put your helmet back on.
The Wall Street Journal reveals that the subscribers AOL has been able to keep often do so to keep a longstanding email address. AOL is banking that this shift in strategy will save it from its desperate situation.
| document.write("Email murdok here.")
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