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AP Hires Firm To Track Online Content

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The Associated Press has tapped the Attributor Corporation to monitor and track their online content.

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<p>Attributor will use its technology to fingerprint AP copy to identify and document where it appears on the Internet.</p>
<p>“Our agreement with Attributor will enable AP to safeguard its investment in creating and distributing news reports, while assuring licensees that unauthorized use will not diminish the value of their licenses,” said AP General Counsel Srinandan Kasi.</p>
<p>“These services are part of the next-generation licensing and enforcement services we plan to provide to our global network of members and subscribers.”</p>
<p>The Attributor platform will initially monitor stories that are most likely to be popular with readers. The <a title=

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