Episodes of ABC series "Lost" and "Desperate Housewives," available on a day-after-broadcast basis from Apple's iTunes for $1.99, generate 55 cents for Apple and pass the remaining $1.44 to the network. Apple earns less than double for a video download of those two top-rated shows than it does from a song sold on iTunes, Hollywood Reporter Traditional media companies have an indisputable expertise in content production and solid touch-points with consumers and advertisers, just as new-media players have the high-tech flexibility and savvy to respond to emerging competitive challenges and opportunities. In the end, it all comes down to what it's worth to the media players involved, as well as to consumers and advertisers. Meanwhile, Atlantic Media's Scott Karp here.") Drag this to your Bookmarks. Add to document.write("Del.icio.us") | Yahoo My Web David Utter is a staff writer for Murdok covering technology and business.
Apple, 55 Cents, And Advertising
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