Apple PR, Catch a Tiger by the Head...

Tiger, the title of Apple's latest OS, officially hits store shelves tomorrow, which means today the gates swing open for all the major media outlets ... ... to share their Tiger evals with reviewers months ago so the news curve by not enabling its most vocal customers, brand advocates, etc., to preview and share their thoughts and opinions on the new OS in advance of tomorrow's public availability. broad sweeping reviews today boiled down for the consumer masses, Apple could have enabled a group of its most passionate/loyal customers to preview the product and drill down deeper on all sorts of features we're curious about, like Safari's new RSS capabilities, video conferencing via iChat, etc. Instead, this sort of stuff will play out in the Mike Manuel is the founder of the award winning Media Guerrilla