Are Character Blogs Worthwhile?

Are character blogs - a topic that's producing lots of discussion at the moment - worthwhile or not... It seems to me that a polarization of Technorati search of the phrase As I write this post, the search result shows less than 60 posts. Compare that to this Technorati search on the phrase which turned up over 380 results. So a lot of people are writing opinions about these two topics. Yet both phrases mean different things, at least to me:

1. A character blog means a blog which appears to be written by a fictional person. An example might be a blog that's authored by a toy - Captain Morgan's Rum may be a good example.
2. A fake blog is one that appears to be like a character blog yet the conversation is fake in that comments (for example) are not what they appear to be nor written by genuine people. An example might be the BBC News reports.)
Is that how you'd define these phrases from a PR/marketing point of view? All these examples are there, incidentally, although let's be extremely flexible with what we think the word 'blog' means in each case. In yesterday's edition of Steve Rubel, Fredrik Wacka, Susan Getgood. There are also posts I've seen today by Josh Hallett. All reasoned arguments with diverging views, ranging from a definite and absolute no (Steve) to a qualified yes (BL). My additional view, as the headline to this post says - just because you could do it doesn't mean you should. To me, 'lame' is another good word to use to describe such blogs. In yesterday's show, we asked our listeners to let us know their opinions. What do you have to say about it? If you'd like to tell us what your views are that Shel and I can use in an upcoming show, you can let us know in a variety of easy ways:
1. Call the Comment Line and leave a comment: +1 206 984 0931 (US number).
2. Send us your spoken opinion in an MP3 file.
3. Email your thoughts to comments at forimmediaterelease dot biz.
4. Leave a comment here or in NevilleHobson.com blog which focuses on business communication and technology.

   Neville is currentlly the VP of New Marketing at NevilleHobson.com