It's semi-official. Blogs have now joined hula hoops, Pro-Keds and lava lamps in the attic of abandoned obsessions.
When fast food companies start making TV commercials in which a guy considers blogging about his sandwich for his "readers" and his wife chimes in with "Your mother," you know the dirty little secret is out-most of those millions of blogs claimed by Blogger and Moveable Type are read mainly by their creators and immediate family, rarely updated, or quickly abandoned altogether.
The evidence is still mainly anecdotal (or perhaps early adopters are too embarassed to say so) but it appears that companies that rushed to offer a blog to any employee who wanted one are finding the abandonment rate inside corporations is just about as high as it is on consumer side.
"Most of the companies that launched employee blogs forgot the two most essential ingredients for success," says Amy Vickers, head of Enterprise Solutions at here.
My personal perspective is that while you can use public-facing blogs to build community (see my own CarnivalConnections, an interactive community for dedicated cruise enthusiasts built by Comments
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Are Company Blogs Dead?
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