The e-commerce world is a tricky one. If you have an online business, then there's no doubt as to the importance of obtaining a high ranking on search engine results pages-especially on search master Google, whose popularity has led to a command of 85% of the search world.
Site design is the stepchild of good online marketing. Though an algorithm is clueless about how nice your site looks, people viewing it do notice and this will increase your click-throughs. Sites heavy on HTML and light on text, however, are a bad idea, as search engine spiders pick up text mostly. A good balance of design and simplicity coupled with easily read content is probably the best bet. Even better, have lots of breaks in text to accommodate the majority of net readers that scan pages, rather than read them in their entirety. It takes 25% longer to read from a computer screen than from paper. 6. Remember that there is a balance of keywords required. If your pages use the keywords excessively, red flags pop up all over the Google world and they might tag you for spamming. A good rule of thumb is to keep keyword density below 20% of content. 7. Linking in the Internet world is what networking is to the outside world. Always include links to other sites that relate to your subject matter and try to utilize link swapping as much as possible. Other people want their site recognized too, so most are more than happy to trade links with you. The more your site is referenced on other sites, the more it affects your page ranking. 8. Try to keep the gloves up. Don't try to trick the algorithms with "black hat" techniques like hidden image links and burying the link inside the background. This will get you banned for sure. Avoid Java script redirection and IP cloaking. 9. It is impossible to create a page that pleases everybody. Try to think in terms of target users, who the typical viewer of your site is going to be. If you sell baby car seats, don't have content about the Chinese socio-economic politics. 10. It's so important I have to say it again. CONTENT IS THE MOST IMPORTANT ELEMENT OF YOUR WEBSITE. Content content content content. And I'm spent.Are You A Google Dropping? Ten Ways To Get Back To #1
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