Are You Convinced?

I recently read an interesting Marketing Sherpa case study on a successful search engine marketing (SEM) project. Before the project manager was able to proceed, she had to formally pitch search engine marketing to the company management, as opposed to other advertising mediums of trade show booths or direct mail. Say that again? You heard me correctly; she actually had to convince her corporate associates that search engine marketing was a worthwhile endeavor. To me, the thought of even questioning the value of search engine marketing is a completely foreign concept. It's like questioning the value of food or exercise. (Okay, so I tend to be a little dramatic, but still...) Dig a little deeper, and you'll find tons of online articles about Del.icio.us") | Yahoo! My Web