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Are You Creating an Experience for the Customer?

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While browsing websites for gift ideas, I am constantly seeing the awesome potential of multimedia. Now that there are multiple social websites for almost every kind of media, the potential for customers to be exposed to your experience is limitless, and really inexpensive.

My wife loves wind chimes, and I found some very interesting and different types of chimes. However, as most ecomm sites go; there is usually a picture and a small description of the product. This is hardly enough to go on when looking for a gift that goes beyond a static visual image. The chimes I found were made of ceramic bells rather than metal or wood, so I was very interested to hear them. This is one product where the lack of sound is a deal breaker – I can’t imagine that many people purchase wind chimes based solely on looks. I wanted to hear what they sound like before I place them permanently on my patio.

How many other websites are taking advantage of the amazing technology that is available to them right now and at no cost?

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