Are You Marketing via Mobile?

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I know there are plenty of you thinking; mobile, social, paid, organic...somebody shoot me. When does it end? I can’t really help you there, largely because I have no idea myself. Seems like there is something new every day that we have all just ‘got to be doing’ if we’re gonna make it online.

That said, there are over a million iPhones out there already. The new iPhone is already sold out in pre-sales, then there are BlackBerries, Palms, Androids and who know what else. Point being, mobile is proliferating at an alarming rate. Half a billion+ being spent on mobile search is just the cherry on top.

Cindy Krum' />I can’t help it that it’s just ‘one more thing’ to have to bother with, but what I can do is maybe give you some points to consider as you get going. I had a talk with <a href=

Cindy Krum' />I can’t help it that it’s just ‘one more thing’ to have to bother with, but what I can do is maybe give you some points to consider as you get going. I had a talk with <a href=

Cindy Krum at SMX Advanced recently about mobile. Cindy is one of the leading experts in the mobile sector and is a regular speaker about all things mobile at pretty much every show I go to. So here are some of the major talking points I took home with me.

Mobile PPC
Mobile PPC is growing pretty rapidly. It has lots of pretty unique advantages too.? Remember, mobile searchers are coming in from a little different angle than traditional search people. Mobile searchers aren’t browsing around, their searches are highly directed and targeted. As Cindy says; “they know where they want to go. They know what they want... they just need to get there”. So keep that in mind when crafting your mobile PPC ad copy and when you choose a destination URL.

One of the coolest parts about mobile PPC that I hadn’t previously considered was the fact that you don’t even have to have a mobile friendly website - or even a website at all - to take advantage of it. You can send your Mobile PPC traffic all kinds of places. Google Maps, YouTube, Your App Store page... all viable destinations.

Speaking of Apps... there are all kinds of people out there building apps and turning a decent profit in the process. According to Cindy Mobile PPC is perfect for this segment. If you are an App builder, sending searchers directly to your app store entry doesn’t sound like a bad idea at all - and it doesn’t even require them to worry about hosting their own landing pages.

>>> Sound off in the comments.