Overture is a great place to get traffic. Pick the right keywords and you are in for smooth sailing!
But it can cost you a bundle.
Recently we were looking at a new report on pay-per-click advertising when we made an astounding discovery-for some keyword phrases our clients will make more total profit from being in a lower position.
For one keyword phrase we found it likely that an online store would make a net profit of $300 from the #1 position, but a net profit of $364 by going for position #3.
And with much less out of pocket expense-the ad cost for the number 1 position would be $840, while the number 3 position is only $356.
In fact, in order of total net dollars in profit, the positions for this keyword phrase broke down to:
$364 net profit for position 3
$300 net profit for position 1
$295 net profit for position 4
$289 net profit for position 2
$237 net profit for position 6
$216 net profit for position 5
$198 net profit for position 7
$190 net profit for position 8
$160 net profit for position 9
$159 net profit for position 10
(For details on how this works, go to: http://www.All-In-One-Business.com/overture
Kevin Bidwell is owner of
http://www.All-In-One-Business.com/cg-bin/at.cgi?a=274293
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Are You Wasting Money on Overture?
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