As Sites Add Tags, Tagtextual Advertising Will Follow

Here's new evidence that 2005 will be the year of folksonomies - commonly known as tags. tags. Metafilter's tags are simply free-form keywords people have used to describe their posts. They are Furl, Flickr, and now OhMyNews, Slashdot will incorporate them as well. By mid year the bigs will join the fun. At least one major news outlet - perhaps John Roberts, you listening? I just gave you a free idea!) Tags are a natural complement to search because they empower users to create structures that organize unstructured consumer-generated media. Last week Google Adsense. This will give the marketer new ways to reach engaged consumers by sponsoring tags across one or more sites that carry folksonomies. I call this "Tagtextual Advertising" and it's a coming. Senior Vice President with Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.