A few weeks ago, I heard about Tom Locke and his Today I checked on how he's been doing. A mixed bag of results ranging from a firm "No" from some companies to coupons and actual products from others. So far, he's received stuff worth $117. His stock letters are quite amusing. For instance, this one to Wrigley: Dear Sir or Madam: I am a gum addict. I have tried every flavor of gum made, and nothing compares to your Eclipse "Cherry Ice". Did you stop making that flavor? I've heard people say that it tastes like a cough drop to them - but I love the flavor. Please send me free samples of any and every single gum flavor you have and can send me. I love gum more than I can put into words. Remember that girl from Willy Wonka, always chewing gum? I put that girl to shame. Thank you. Tom Locke, gum enthusiast No free gum, just a letter telling him where to buy the gum! Classical. You can follow Tom's progress in his DiggThis | NevilleHobson.com blog which focuses on business communication and technology.
Neville is currentlly the VP of New Marketing at NevilleHobson.com
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