The start of a humorous advertising campaign in England by Ask.com has drawn some lively criticism on the main website for the promotion. We tossed some questions at Greg Ott, Ask's VP of Marketing, to try and get a better measure of the campaign's impact. Ask's Google is the big cheese online; in the UK they grab 75 percent of searches performed. Anything that draws a response, shakes people out of that routine, may benefit searchers as much as Ask. Ott said that it may be the case where people all use the same search engine because everyone else does the same thing.
Even if that means missing out on potentially more useful alternatives or features, like the Smart Answers Ask displays for a number of topics. We asked Ott about the posts appearing on Information Revolution that bordered on the vitriolic, comments that savaged Ask for the apparent crime of piquing their interest. He thinks these are a vocal minority; what they are seeing in other parts of the campaign, like the interactive ones in the street, have been received positively. The most obvious indicator of a positive reception has been seen in the volume of free t-shirt requests made through the Information Revolution site. The first 1,000 shirts were quickly snapped up by requestors. It doesn't seem likely the critics were asking for those shirts, but if they come around, Ott assured us more were being printed.Ask.com And The Information Revolution
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