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Ask.com CEO Answers Microsoft Job Call

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Steve Berkowitz, CEO of IAC/InterActiveCorp's Ask.com search engine, will leave the company to take over MSN. It looks like IAC confirmed Berkowitz's departure and said that its president and chief operating officer Doug Lebda will oversee the business until a successor is chosen. "The different lines of the Ask business, and most important, Ask.com, all have strong leadership and we don't think we'll miss a beat," said an IAC spokesperson. MSN has suffered from a perception problem since the rapid ramp-up of Windows Live and its assorted services. Those received a recent boost at WebmasterWorld's PubCon Boston, where the Live team demonstrated their product's capabilities to attendees. It has been thought that MSN could be absorbed or superceded eventually by the Windows Live brand. However, MSN does enjoy significant web traffic and offers a variety of topical content like news, sports, and entertainment. MSN has the adCenter service in its division, and Microsoft expects that advertising platform to help it compete with Google and Yahoo after it formally launches in the US in July. Add to document.write("Del.icio.us") | Yahoo! My Web |

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