In a move to significantly expand the reach of its network, Ask.com has just acquired the Lexico Publishing Group, owners of thesaurus.com and
While there seems to a be a logical fit in terms of search behavior, industry analysts aren't convinced the move will address the company's real issues. Douglas McIntyre from the
Buying a potential audience for an internet property that very few people use will not change consumer habits and that makes the investment a waste."
Perhaps the move isn't about bolstering Ask.com's search engine success, and more a key traffic driver. The important next step for Ask is - how do they effectively monetize the user base?
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