Sites under the IAC arcology will be the first to display contextual advertising from the Ask Sponsored Listings (ASL) network, with an interesting twist on what gets displayed.
This permits the site publisher to maintain a quality user experience, according to Speer. He cited Match.com, an online dating site under IAC, as one that's going to demand its ad experience stays in line with what users expect.
Clients will be able to customize the yield thresholds and manage their page yields, to help weight their ad displays by what ads pay or by their relevance.
Ad customization for look and feel, and editorial categorization of site pages, will also be among the enhanced editorial control Ask plans to offer with the new service. It will be a few weeks before the contextual product becomes available. Ask cited the week of May 21st as the time it will debut.
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