Ask Jeeves Cutting Number Of Ads By 31%

AskJeeves last month began to implement a program to reduce the number of ads atop search results by 31%, a move intended to boost customer satisfaction and the bottom line. From research presented back at SES New York, if accurate, seemed to indicate that Jeeves would have higher click-through rates, but lower satisfaction, resulting in lower revenues. Jeeves, by dropping the number of ads by a third, is jeapordizing its ad clicks, but at a gain of satisfaction. The goal is to find that sweet spot where ad clicks are still high, but traffic is also. We'll see if Jeeves can pull it off. InsideGoogle blog, offering the latest news and insights about Google and search engines.