Ask is expanding its Ask Domain Nav product, which has been rolling out in phases since the end of last year, when it began beta testing the domain navigation product.
It's very similar to what Google has been doing, and has incidentally also 
"From the search engine’s point of view, it is an opportunity to display a dense yet highly readable block of links which are closely related to the top result," continues Kao. "The navigational block typically occupies one result slot. Now, in the space of two result slots which previously showed two links, we can now show as many as nine links. This greatly increases the probability of satisfying the user and speeding up the distance between the searcher and the right Answer."
This appears to be a reminder from Ask that it hasn't given up on improving its search results, despite its much lower market share than the likes of Google, and even Yahoo and Microsoft. Though Ask did lose less share on a year-to-year basis than either of those two announced he return of famed butler mascot Jeeves to the UK version of the site. I think this is a smart move on Ask's part, particularly if they decide to bring him back on a global scale, because even though he has been gone since 2006, he is still the best brand the company has.
Ask Provides Sitelinks in SERPs Too
0 views
Comments (0)
Please sign in to leave a comment.
No comments yet. Be the first to comment!