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IAC's "Today's launch is a pivotal moment in our history, ensuring a well-known and much-loved search engine continues at the forefront of the evolution of the Internet search market," concluded Lanzone. "With the new Ask.com, coupled with the backing of our parent company IAC/InterActiveCorp, we have developed a platform for the future of search where new search tools and content will be increasingly integrated within the search engine to meet consumer demand."This is a good move for Ask.com. While Google is doing no evil (right) and Yahoo is doing it's media thing and Microsoft is playing catchup, Ask.com continues to focus on making itself better. Not that the other engines aren't doing that too, but Ask.com seems to be less distracted. Lee Odden is President and Founder of Online Marketing Blog offering daily news, interviews and best practices.

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