Microsoft may not get around to unseating Google from the search engine perch, as Ask.com may complete its turnaround and start seeing its market share rise thanks to a host of features available from IAC's Search and Media division.
article on search engines suggests that people looking for a Google alternative should recently launched.
In the basic web search, Ask will deliver its sponsored results at the top of the page, followed by organic listings. As Kirkpatrick noted, Ask delivers options to Narrow or Expand search results on the right side of the page.
On Google, the right side contains the familiar contextual advertisements that has driven the company's revenue into the billions. Both engines would argue their right sides are the right ways to engage searchers with more relevant content.
Kirkpatrick cited new Ask CEO Jim Lanzone on the search engine's approach to building its service:
"What really differentiates us is our focus on search. Other companies are partnering with content companies and launching wi-fi networks. But we're not building a rocket ship. We're building a better car. It's not what people will want in five years. It's what they want now."
What people want now, apparently, is more value in their search results. Kirkpatrick thinks that only Yahoo approaches Ask in delivering value to searchers when comparing Ask, Yahoo, Google, and MSN.
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