Ask's share of the search market is lacking, to say the least; deficiencies in both the tech and PR departments have long kept it fundamentally distinct from Google, Yahoo, and Microsoft. But an overhaul and ad campaign seek to fix all that.
A A few quick rounds of testing didn't reveal any problems with functionality. Only Ask's ad placement - four of the things before the results - remains iffy. As for the PR front, there looked to be possible problems with obscurity and offensiveness; a
Even if it can't topple Google, Ask should see at least a small bump in market share due to these developments.
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