Last month's Trevor Cook and commentary in support of the idea.
The grassroots campaign, intended to throw a spotlight on an David Weinberger and Altyris, Flatiron Communications LLC, and Weber Shandwick Worldwide and DCI Group if reports on how they Al Gore's Penguin Army (supposedly) viral video on IABC, PRSA, for example. Why wouldn't they?
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Astroturfing: Time to walk the talk
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