At the Doorstep, on the Corner, in the Bedroom

A weekend of real life inevitably includes marketing experiences worthy of a blog post. "Every Yard a Billboard" An early morning run included visual distraction from the latest newspaper bag ad. Nearly every driveway I passed told me about The Sunflower Group who sometimes includes samples with their splashy, driveway surprises. Around Valentine's Day, all the news that's fit to print came with a mini Harlequin novel. It was a simple, smart and small way to surprise and delight consumers. While I did not read the "romantic literature," it was a creative way for two mainstream mediums to team up and remind us of their relevancy. But like any ad medium, this intrusive tactic can be done well and poorly. Vital Radiance simply offered a brochure, 800 # and URL where folks can get a free sample. This approach seems more like work than it does engaging the consumer. After investing a pretty penny to pull off this Sunday-morning blitz, what's to keep the brochure from being tossed into the recycling bin along with the bag? Akeelah Overkill? Jaffe Juice's recent Bedroom and Way Beyond My wife was reading in bed last night when I came upstairs. The only detail making this noteworthy is that she looked like an extra from Vocalpoint sample pack. I'm pleased to report it did make her face feel even smoother, creating two happy customers. Add to document.write("Del.icio.us") | Yahoo! My Web Kevin Dugan is the author of the popular FRCH Design Worldwide Visit Kevin's blog: