Atlas DMT Adds More Search Engines To Atlas OnePoint

Broadening Search Engine Coverage with LookSmart and Mirago

Atlas DMT’s latest update to its Atlas OnePoint platform now lets advertisers tap into two additional search ecosystems: LookSmart and Mirago. These additions give small and mid‑tier marketers a broader playground for reaching audiences in both the U.S. and international markets. The decision builds on the company’s commitment to keep OnePoint the go‑to hub for paid search management.

LookSmart, long known for its local search focus, brings an audience that frequently uses hyper‑localized queries. Mirago, on the other hand, offers a global reach with strong penetration in emerging markets. Together, they fill gaps left by the dominant players and give advertisers the chance to diversify ad spend across a more varied mix of search engines.

Before this rollout, Atlas OnePoint supported 32 search and shopping portals - including Google, Bing, Yahoo, and Overture. Adding LookSmart and Mirago brings that number to 34. Each engine can now be managed from a single dashboard, where users can set bids, craft ad copy, and review performance metrics without hopping between interfaces.

“Through our Atlas OnePoint offering, we continue to build on our expanded vision to be the leading solution for small and mid‑tier online marketers to manage all aspects of their marketing campaigns,” said Dave Carlson, president of Atlas OnePoint. “These latest enhancements further exemplify our commitment to maintaining our lead in the global online marketing management marketplace.” His words underline how the company sees search engine expansion as a core part of its strategy.

Implementing LookSmart and Mirago in OnePoint is straightforward. Existing users can simply add the new engines in the “Account Settings” section, after which new campaigns can be launched with the same workflow that has been refined over years of client use. The platform automatically pulls performance data, enabling real‑time optimization just as it does for Google and Bing.

From a budget perspective, advertisers can now test smaller spend levels on these engines without significant risk. LookSmart’s lower cost‑per‑click rates, paired with Mirago’s less competitive markets, often produce higher click‑through rates for niche queries. This can translate into more conversions for the same spend.

Because Atlas OnePoint aggregates data across all supported engines, the platform’s analytics layer remains powerful. Campaign owners can still see consolidated spend, impressions, clicks, and revenue figures in one view, helping them decide where to shift budget in the next cycle.

Looking ahead, Atlas DMT has hinted at future integrations with additional niche search providers. The current expansion demonstrates that the company is ready to respond quickly to market demands and keep the platform fresh for its user base.

By broadening its search engine list, Atlas OnePoint gives marketers the tools they need to test new territories without leaving the familiar comfort of a unified platform. This move is poised to give smaller agencies and in‑house teams a competitive edge, especially when they look to reach audiences that still rely on alternative search channels.

To explore the new LookSmart and Mirago integrations, marketers can visit Atlas OnePoint and check the updated engine catalog. The platform’s user community forums have already started discussing first‑hand experiences, hinting that the launch has been well received by those who need a more diversified search strategy.

$Atlas OnePoint Logo' /><h2>Currency Conversion Enhancements for Global Campaigns</h2> Atlas OnePoint’s ProfitBuilder tool now includes an automated currency conversion feature that lets advertisers track revenue in the currency of their choice. Whether the sales figures arrive in dollars, euros, or pounds, the platform pulls the latest exchange rates daily and applies them to every conversion event. “The addition of these two search engines will help our customers to expand their reach into additional international markets. ProfitBuilder's new currency‑conversion and tracking features enable our customers to clearly and accurately evaluate the success of their online advertising campaigns in countries around the world, whether campaign‑related sales are reported in dollars, euros or pounds,” said Dave Carlson. “These three currencies accommodate 99 percent of the sales our current customers record.” The statement points out how the update directly supports the majority of Atlas OnePoint’s user base. For marketers managing cross‑border campaigns, having revenue reported in the same currency as spend simplifies budgeting and ROI calculations. Prior to this update, advertisers often had to perform manual conversions or rely on external spreadsheets, a process prone to error and delay. Now, ProfitBuilder eliminates that friction. Implementation is simple: during the setup of a new conversion event, the user selects the target currency from a dropdown. Atlas OnePoint then stores the conversion rate at the moment the event fires, ensuring that any future calculations reflect the accurate value at the time of purchase. Because exchange rates change frequently, the platform pulls data from a reputable financial API and refreshes the rates every 24 hours. This schedule strikes a balance between data freshness and system load, keeping the numbers accurate enough for most marketing decision cycles. The automated conversion also extends to performance reports. When a marketer reviews the dashboard, they can switch the currency display across all metrics - cost, revenue, profit margin, return on ad spend - without navigating away from the interface. This unified view aids quick insights, especially when comparing campaign performance across different regions. Beyond the primary currencies, the system also supports additional local currencies for customers who operate in niche markets. Though the default setup covers the top three, users can add custom currencies if needed, provided they have the appropriate conversion source. One of the biggest advantages of this feature is that it removes a common barrier for agencies that serve clients in multiple countries. With automated conversions, agencies can present consolidated reports to clients without juggling multiple spreadsheets or risking miscommunication over currency differences. Security and data integrity remain top priorities. Atlas OnePoint stores currency rates in an encrypted database and logs every change. This approach protects sensitive financial data and provides an audit trail for compliance purposes. Feedback from early adopters suggests that the new feature has cut down reporting time by up to 30 percent, allowing teams to focus more on strategy than on administrative tasks. The improvement is especially valuable for agencies handling high‑volume campaigns where even a few minutes saved per report can add up. Marketers interested in trying out the updated ProfitBuilder can access the feature through their existing Atlas OnePoint account. Atlas DMT encourages users to experiment with the new currency settings during a test campaign before applying them to live campaigns. Overall, the addition of automated currency conversion aligns with Atlas OnePoint’s goal of providing a fully integrated solution that removes friction from every stage of a paid search campaign - whether that friction comes from search engine diversity or from financial reporting across borders. </div> <script> (function() { function initCopyableSections() { document.querySelectorAll('.article-content .copyable-section').forEach(function(section) { if (section.querySelector('.copyable-section__btn')) return; var btn = document.createElement('button'); btn.type = 'button'; btn.className = 'copyable-section__btn'; btn.setAttribute('aria-label', 'Copy to clipboard'); var label = section.getAttribute('data-copy-label'); btn.textContent = label ? 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