A beta test of a new feature for Google's AdWords clients turns surplus budget into additional marketing opportunities for advertisers, and extra revenue for Google.
Search marketers receiving notices from Google about the beta test they have been opted into at Google's discretion expressed concern at what looks like a money grab by the dominant search advertiser. "If Google sees you have extra money in your account, they want it and will take it by automatically matching your ads for keywords you did not specify in your keyword match list," Barry Schwartz said atSuggest a Correction
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