Avenue A / Razorfish Clarifies Crawler

Rob Aronson, Vice President of Search Engine Marketing for Avenue A Listen to the audio here. He described the tool as a simulated spider that is basically a Web crawler that helps them identify how search engines will interact with their client’s Web sites and also improves user’s experience on the site.

The tool itself is a proprietary tool for their clients that want to optimize sites for search results. The tool is not a stand alone for
public use and there is no link to the tool available.

When asked if it would be offered to the public, he said not at this point but that there was the potential for it to be made public in the future.

As for the cost to use the tool, it depends on the size of the site, how much work is being done and how much Web development needs to be done. Those factors determine a wide range of pricing.

He said the tool is aimed at mainly larger Web sites such as U.S. News and World Reports, and the larger the site the more benefits the technology will have.