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Avenue A | Razorfish Launches Link Crawler

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Interactive marketing and technology company Avenue A | Razorfish has launched Super-intelligent Link Crawler (SiLC), a tool that crawls Web sites to find errors such as broken links and "404 Error Messages" that inform users the Web page is not loading.

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<p>The tool examines why errors occur and can measure a Web site's performance against competing sites. The company has combined the tool with its search engine optimization and Web design to improve search rankings for brands like U.S. News & World Report.</p>
<p>U.S. News & World Report recently redesigned its Web site to improve traffic and search capability for the site. After using the SiLC tool, Avenue A | Razorfish found search engines were not ranking many of its Web pages because they were flagging pages as duplicate content.</p>
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"It is different than other web crawlers because it can intelligently process why certain web pages aren't performing well and integrate with other SEO tools to improve efficiencies not only within a web site, but to other linked Web sites, portals and blogs."

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