To some people, social media's a shiny, happy, ball o' fun. Or at least an invaluable marketing tool. There are dangers, however, and during a session at BlogWorld titled "Social Media: The Bad and the Ugly," four experts outlined six of them.
(Coverage of the murdok Videos. Keep an eye on murdok for more notes and videos from the event this week.)
SocialWayne and is a partner at Radian6's director of community, also advised doing your own research and being careful before reacting.
Robert Scoble, who founded iFroggy Network, said it's important to remember that everyone has time constraints. Naslund suggested being humble and honest. And Scoble took that a step further by recommending that you not assume everyone knows who you are.
The fourth dangerous trend then relates to self-entitlement. The fifth is forcing everyone to use all tools and communities in the same way. Finally, the sixth is all about sock puppets. O'Keefe stressed that social media users need to build trust, with Sutton explicitly saying that you should disclose things and be open with the community.
murdok Video reporter/anchor Abby Johnson contributed to this report.
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