B2B Buyers Engaged With Their Peers Through Social Media

February 24, 2009

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A new report from Forrester Research, outlined by explained in this PPT):

makes technical content from its customer community central in its marketing activity—this is a model other B2B sellers should follow.

Reach out to people by role—people with the same job description form natural communities.

What other applications can we see from this information?

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