A study conducted by Google found buyers in the B2B world prefer using search engines to conduct their research, as opposed to traditional B2B publications. The survey, which has yet to be released, was commissioned by Google in order to determine the effectiveness of search engines and PPC advertising for B2B technology buyers. In the past, technology buyers were limited to a number of trade publications and the advertisements contained within. However, since the explosion of the search industry, this trade publication use has dropped exponentially.
Millward Brown, conducted a phone survey of 900 technology buyers to determine what method of research they preferred when purchasing goods for their businesses.
According to latest search news. 
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