Baby Food Recall Shows Social Media Done Right

While nobody (including the company) is happy about the recall, you can tell the company approached the situation the right way in an effort to maintain a positive reputation. Most of the comments are reasonably positive considering the circumstances. Customers are grateful for the easily accessible information and transparency.

Besides linking to the statement with its Facebook Page, Plum Organics also did so with its

Not only does this help get the information out to a different group of people, it also caters to the spread of this important information, due to the

It certainly helps that no babies have been reported sick as a result of the product in question, but the company's statement and approach to social media have no doubt made a problem a smaller one than it could have been for the company. It also shows how social media can be used for general good, by possibly saving babies from eating a compromised product.

If you are concerned about the recall, Plum Organics'