Back To School Season Benefits Search Engines

Pencil . . . check.  Paper . . . check.  Access to your search engine of choice . . . check.  Well, maybe schools aren’t putting Google on their supply lists, but the back to school season has turned out well for all the major search companies.

Of course, in terms of market share, there’s only so much to go around; Google’s and Ask’s pieces of the pie got bigger, while Yahoo and MSN/Live weren’t so lucky.  There were more searches made, however, and so this is the way in which every engine benefited.

“September 2007 turned out to be a record month for search,” reports Compete’s