Balancing Personalization

My post on Personalization and Socialization rustled a few feathers, as intended. Susan Mernit captured the key point: customized personalization-- smart, self-adjusting, filtered system--limits discovery. Findory, naturally took issue with Socialization. You can find us both taking sides, but note that all approaches are needed to derive value from the long tail: personalization, customization (how Greg describes My.Yahoo!) and socialization. Where you lay your bets is another issue. Christopher Carfi nailed a cracked the code (he also notes I'm filtering myself, sorry Steve): ...attention AND human filtering are the disruptive intersection at which the new Web stands. ...RSS is about time, and RSS will win. Attention is about what we do with our time, and attention will win. Friends and family are about who we do it with, and we will all win. This amplifies a point made by Susan also made a key point: He's right again, but organic, web-like organizations don't fit corporate structure, so we'll see those networks grow outside and around the new tools as they're fitted into the mainstream--and see additional tools (maybe Personalization and Socialization POP! Public Relations, a public relations firm based in Arizona, USA.