Bango Analyzes The Mobile World

Measuring the mobile web, and doing it better than Google's AdWords conversion tracking, will be a big claim to live up to, but Bango thinks its new analytics service will deliver.

More mobile devices in the world, with the ability to access the web for normal and multimedia content, represents the growth opportunity for digital advertising. Millions of people globally carry powerful phones, and web access, in their pockets every day.

People who can tap these advanced services will do so, and become a demographic unto themselves. For an advertiser, quality analytics makes the difference in how well they reach and retain customers.

Analytics service for mobile website owners, who can use it free of charge. The company claimed the service provides detailed information on mobile visitors, without revealing any personal data.

A Bango representative we contacted about the ability of the service to determine mobile information said they can provide quite a bit to advertisers. A slowed-down snapshot demo of

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