Less than one percent of financial institutions have a blog according to a new report from Javelin Strategy & Research.
According to the study of more than 3,500 consumers, one in five online consumers read blogs. The report found that banks are losing control of discussion about themselves in the blogosphere. Javelin says that bankers will find that none of the traditional customer interaction rules apply to blogging and that blogging offers an important, low-cost marketing benefits available through no other avenue.
No comments yet. Be the first to comment!