Barnes & Noble said today it would offer free wireless Internet access at all its bookstores nationwide.
Barnes & Noble has offered Wi-Fi access via AT&T since 2005, but that was a subscription-based service. Customers shopping in the bookstore will now be able to preview over 700,000 eBook titles along with thousands of public domain titles available from Google, on their Wi-Fi enabled devices. The company says its number of eBook titles is on track to reach the one million mark soon.
Mr. Riggio added, "This is a natural progression of our digital strategy to provide customers with more choices in how, when and where they want to read."
As part of the Wi-Fi offering, customers will soon be able to opt-in to receive personalized messages from Barnes & Nobel such as coupons, alerts on an author book signings and details on where to find a new book release.
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