In his discussion about Federated Media (FM) Publishing with Performancing's Nick Wilson, noteworthy author/publisher John Battelle touched on the importance of ads for his nascent company. Battelle's entertainingLeo Burnett. That's a good thing, by the way. Burnett was widely lauded as legendary for his vision, and several of his When that advertising does start to roll in, Battelle said each author would approve ads before they run. FM is still in its early stages, and a timetable for debut was not discussed in the interview. We look forward to seeing its debut. Email the author Del.icio.us") | Yahoo My Web David Utter is a staff writer for Murdok covering technology and business.
Battelle Aims For Ad Mogulhood
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