I just finished reading John Battelle's The Search. First, a disclosure. He sent me the book and even signed it.
So, I'm a new york hotel with free wifi. Yeah, there are a bunch of hotels there, but a lot of noise too.
Oh, damn, wait a second, I also want a hotel with a good view. So I search on new york hotel on Google; new york hotel on MSN.
Robert Scoble is the founder of the PodTech.net's Vice President of Media Development.
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Battelle's Book Makes Me Look At the Search
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