BBC Getting into Blogging

The BBC's political editor, Nick Robinson's Newslog. His TypePad blog (so a very nice coup for BBC has chosen to go with an outside commercial service provider rather than developing a blog structure within the organization using their own IT infrastructure. Perhaps part of their experimentation where using an outside provider in this stage of development is simply easier to execute. Robinson's blog isn't the first one the BBC has done - earlier this year, there was Paul Mason. That, too, was (and still is) hosted on TypePad. One major difference between the two blogs - Mason's was very much a personal blog with a look-and-feel that was far from a BBC standard. Unlike Robinson's, which has the complete BBC branding in its presentation and clearly is a formal part of the overall BBC web presence. Indeed, its root URL (blogs.bbc.co.uk) indicates that. First tipping point for broadening out the world of blogging in the UK. Tie it in with the DrewB) Neville Hobson is the author of the popular Crayon. Visit Neville Hobson's blog: