Be Careful What You Blog For

Blogging about work is risky business. Weblogs are still a thin ice realm, poorly defined with unclear lines and though becoming a powerful medium, it is only their potential that makes employers uneasy, not necessarily the content. The employers that reside on the edge have encouraged their employers to blog about the industry while maintaining guidelines about trade secrets. But for the rest of the world, blogs are an unregulated mass communication tool where corporate messages aren't tweaked and sanitized before being aired. The communication, PR, and marketing departments go into fits because the job of public message creation is suddenly out of their hands. It makes the boss nervous too, and that's where it counts. An op-ed in the