Google may have busted a while back, saying that you don't technically get "penalized" for it, but that doesn't mean it is a good thing. Shari Thurow of
Here's a helpful video from Google on the duplicate content subject in case you have not seen it before:
2 pages that contain exact text content
2 pages contain similar text content
2 pages are visually similar
Article Syndication and Duplicate Content
Article syndication has often brought up concerns of duplicate content. According to Eric Enge of Stone Temple Consulting, there is a good side to syndication, which is that it is a great way to get links and visibility.
"Syndicating content is one of the primary tactics used for link building," he notes.
When exact copies are syndicated, problems can arise. Search engines only want to show one copy of a piece of content, and they usually show the original author. You can syndicate a synopsis and not the whole article, but this only works if you content is authoritative, Enge says.
If you must syndicate exact article to other site MUST link back to original article engines may interpret, but it may fail, he says.
Abby Johnson contributed to this report from Search Engine Strategies Chicago.
Related Articles: > Google Busts the Duplicate Content Myth >
Suggest a Correction
Found an error or have a suggestion? Let us know and we'll review it.
No comments yet. Be the first to comment!