The opinion that Google can be taken on indirectly, by stealing its partner network sites that display AdSense, makes sense except for a couple of tiny issues.
Sean Ammirati wrote about the problem of competing with Google, and how an open ad network could be the mechanism to do so. His post at
Reason number one is Google's algorithms that match ads to context for AdSense publishers. Yahoo's capitulation to relevance as a determining factor in ad placement in its new Panama ad server can be called Exhibit A.
When Ask.com announced its plans to
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