- filter link juice to your mother brand site, which is especially useful for temporal news or in categories where link building is tough
- create additional ad inventory that sells at the premium CPM rate of your core brand (see also: eBay is the master of subdomains)
- related brand sites (US News & World Report launched
- sites owned by fake affiliates that you claim no ownership of (
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- sites owned by fake affiliates that you claim no ownership of (
Beauty of Editorial Review Sites
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Once you have a trusted brand you can create low value white label brands that are given a free pass by search engine editors based on the trust of your core brand. These can feed back profits to your main site in many ways, including allowing you to:
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