Becoming A Web Media Mogul

It's no secret any more that as broadband becomes more prevalent in the home, the demand for video content has spiked. An interesting new service called ClipSyndicate, which launched in Beta in April, offers web publishers a way to edit and add video news clips to websites and email newsletters, and monetize them in two ways.

Critical Mention Inc., already has an impressive pedigree. The founder and CEO is Sean Morgan, who sold text news syndication service Screamingmedia to CBS Marketwatch for over $100 million a short time after it went public in August 2000. Vice president of sales Jim Pavoldi promises that Monetizing The Clips EMarketer projects that video advertising will nearly triple in 2007 to $640 million, reaching $1.5 billion by the end of the decade. The ClipSyndicate service gives marketers and webmasters two ways to attract a chunk of that video spending. First, Website publishers keep 5-10% of revenue from Critical Mention's content partners based on the number of clip views (CPM) driven from their web property. Secondly, the service allows publishers to work out third party deals with advertisers and insert banner ads on the media player and streaming video ads before clips. Syndication satisfies the desire for content providers to increase their audience size, and web publishers can benefit from that need by becoming their own media outlet and monetizing content. ClipSyndicate acts as a media broker that brings the two together. "As more and more video moves onto the Web, and proliferation of broadband access continues, advertisers hungry for new, more impactful ways of reaching key audiences will follow suit," said Morgan. "We believe that as the business scales up, our emphasis on aggregating vertical sites will drive some of the highest CPMs for video advertising on the Internet." Pavoldi points to client sites like TMC.net, who recently added video three video channels focused on subject matters like VoIP and Call Centers. "ClipSyndicate provides broadcasters with a huge opportunity to find new markets for their previously broadcast assets," said Sean Morgan. "We are offering broadcasters the means to reach vertical markets, generate new revenue streams and extend their brand to the long tail of the Internet, previously inaccessible to them." | document.write("Email Murdok here.") Drag this to your Bookmarks. Add to document.write("Del.icio.us") Yahoo My Web