Now is the time to do some behavioral targeting before it's regulated. (Da guvmint is froggy on both sides of this issue, wanting at the same time
On the Web, at your online store, it's the same concept. You know your customer, you know what he wants, and you deliver it before he can ask, or suggest something he didn't know he wanted.
That's the idea, anyway.
SearchEngineGuide's
He recommends developing profiles for users that take into account factors like referral sites and keywords, internal search patterns, noting preferred content and contact methods, purchase patterns, and demographics, among other things.
And then he gets creepy with a hypothetical examination of "Jonathan Bowers," who will know all sorts of details about, enough to let him know of discounts on Hawaiian cruises. But that's the sort of thing you'll need to know to effectively market to the Jonathan Bowerses of the world.
Until he gets mad at you for spying, that is.
Behavioral Targeting Becoming 'Essential'
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