Behavioral Targeting Hits Road Block

March 25, 2008

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Behavioral Targeting Hits Road Block

One New York assemblyman,

Clear instructions (or links) on Behaviorally Targeted Ads that will allow behaviorally targeted visitors to opt-out of Behaviorally Targeted advertising

Opt-in system – Some networks (maybe new ones) will move towards opt-in rather than opt-out (I favor opt-in over opt-out as I wrote in past. So I am making this prediction that this year networks will pay attention to it). A new types of networks or services might come up which will allow users to be an active participant in BT and control who can use their online behavioral data and how they can use it."

This is just the beginning; I think, we will see greater push for consumer privacy as consumers become educated about how their data is being used to target them. I think it is time for publishers and ad networks to be proactive about educating customers on how their data is being used and give them clear options to opt-out (or better opt-in) of any targeting.

I am big proponent of Behavioral Targeting and Personalization but it has to be with user’s consent.

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