A recruitment ad for a Best Buy includes an item under the ‘Preferred Qualifications’ heading that applicants have “250 plus followers on
I guess it’s one way of noting a preference that applicants are savvy, active and connected in the twittersphere and, by implication, might have a better understanding of how social media tools like this work in a business context.
I’m not surprised to see this in a recruitment ad by Best Buy.
This is the company whose President and COO (Brian J. Dunn – who, incidentally, is on Twitter – was IABC conference in San Francisco in early June was one of the most inspiring I’ve ever heard from a senior corporate executive of any company (here’s a taste of what Dunn said, in a brief the number of retweets of my original post on Friendfeed about it, as well as Via Nathan Driver)
[Later] Barry Judge’s blog. He is Best Buy’s CMO.
Sure enough, Best Buy IdeaX site. IdeaX is a site where people like you can share your own ideas on how to make Best Buy better – through idea posts, popular vote and discussions with the rest of the IdeaX community.
I do like the rationale Judge expresses, especially his number 2 point:
This role is a new one for us as it likely is for other companies. We have a lot of smart and social media savvy people here and amongst our partners and friends. However, there are a larger number of smart and social media savvy people “out there”. So instead of thinking we know it all, we’d like to increase our chances of getting it right by surveying the wisdom of the industry.
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